Legal
Privacy Policy
How Demand Logic International collects, uses and protects your personal information. Last updated 7 November 2026.
About this policy
This policy explains how Demand Logic International Pty Ltd (ABN 68 110 016 209) (“we”, “us”) collects, holds, uses and discloses personal information, and how you can access it, correct it or make a complaint. We handle personal information in line with the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth).
It covers our website demandlogicint.com, our booking page, our AI Opportunity Review and our consulting services.
Contact our Privacy Officer
- Privacy Officer: Damien Carrera, Founder
- Email: damien.carrera@demandlogicint.com
- Phone: +61 400 434 411
- Location: Pyrmont, Sydney NSW, Australia
You can ask for a copy of this policy in another form, free of charge.
What we collect and how
We collect only the personal information we need to respond to you, run the AI Opportunity Review and deliver our services.
| When | What we collect | How |
|---|---|---|
| You book an AI Opportunity Review or a call | Name, email, phone (optional); your business, your market, your role and the outcome you’re seeking | Directly from you, through our Microsoft Bookings page |
| You contact us or send an enquiry | Name, email, phone, company and your message | Directly from you, by email, phone or our website forms |
| You subscribe to our updates | Name, email and phone (optional) | Directly from you, through our website |
| We meet or work with you | Business contact details, role, notes from meetings, and business information you choose to share, such as objectives, systems and workflows | Directly from you during the review or engagement |
| You visit our website | IP address, browser and device type, pages viewed and referring site | Automatically, through cookies and similar technologies |
We sometimes collect business contact details from public sources, such as LinkedIn or a company website, or from someone who refers you to us.
We do not seek sensitive information, such as health or financial details about individuals. Please do not include it in booking questions or messages.
You can deal with us anonymously or under a pseudonym when you browse our website or make a general enquiry. We need your name and contact details to book a review or provide services.
How we use and disclose it
We use personal information to:
- schedule, prepare for and run your AI Opportunity Review, and send your action plan;
- respond to enquiries and provide, manage and invoice our consulting services;
- send updates you have subscribed to (you can unsubscribe at any time using the link in each email);
- run, secure and improve our website; and
- meet our legal, tax and record-keeping obligations.
We use it for another purpose only with your consent, where you would reasonably expect it, or where the law requires or allows it.
We do not sell, rent or trade personal information. We disclose it only to the service providers listed below, to professional advisers such as our accountant or lawyer, or where the law requires it.
Confidentiality. Everything you share during an AI Opportunity Review or engagement is used only to prepare your plan and deliver our services, and is treated as confidential.
Automated decision-making. We do not use computer programs to make decisions about you that could significantly affect your rights or interests. Our recommendations are made by people.
Service providers and overseas disclosure
We use trusted providers to run our business. They handle personal information on our behalf, and only to provide their service to us.
| Provider | What they do for us | Where data may be held |
|---|---|---|
| Microsoft (Microsoft 365, Bookings, Teams, Outlook) | Email, calendar, booking page, online meetings and document storage | Australia and other countries where Microsoft operates |
| GoDaddy | Website hosting | United States and other countries |
| Google (Google Analytics) | Website usage statistics | United States and other countries |
| Automattic (Akismet) | Filtering spam from website forms | United States |
| Our email marketing provider | Sending updates you subscribe to | United States |
Because some of these providers store data outside Australia, your personal information is likely to be disclosed to recipients in the United States and possibly other countries where they operate. We choose established providers with strong security, and take reasonable steps to ensure they handle your information consistently with the APPs.
We may also use AI-assisted business tools to help prepare plans and documents. We use only reliable and secure business-grade platforms, and we do not allow our inputs to be used to train public AI models.
Cookies and analytics
Our website uses cookies, which are small files stored by your browser.
- Essential cookies keep the site working and secure.
- Analytics cookies from Google Analytics tell us how visitors use the site, such as which pages are popular. We use this in aggregate to improve the site, not to identify you.
You can block or delete cookies in your browser settings, and opt out of Google Analytics with Google’s browser add-on. The site will still work.
Our booking page is hosted by Microsoft, which sets its own cookies. Microsoft’s privacy statement applies to that page.
Security, access and complaints
Security. We hold personal information in secure, access-controlled business systems, protected by strong passwords and multi-factor authentication. Our website uses encrypted (HTTPS) connections. When we no longer need information, and the law does not require us to keep it, we delete it or de-identify it.
Data breaches. If a breach is likely to cause serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) as the Notifiable Data Breaches scheme requires.
Access and correction. You can ask for a copy of the personal information we hold about you, or ask us to correct it. Contact our Privacy Officer. We will respond within 30 days and there is no charge. If we refuse, we will tell you why in writing and how to complain.
Complaints. If you think we have mishandled your personal information, contact our Privacy Officer first. We will acknowledge your complaint within 7 days and aim to resolve it within 30 days. If you are not satisfied, you can complain to the OAIC at oaic.gov.au or on 1300 363 992.
Changes. We review this policy regularly and post updates on this page. Last updated: 7 November 2026.